A site is an extension to the brick and mortar structure of a company, and the brand values of a site must reflect the company and develop a recognizable channel for the customers to use. If a business is entirely done online, the site will be the only experience the customers will have with the company and branding the website is equally important.
Web site branding is an important component of the design process and it should be included in the designing brief, as one of the main elements, from color schemes, text styles, logo, images and even the tone of the content must reflect the targeted market and your company values.
An online website branding must follow through all materials from brochures, press releases, emails and letterheads. More than establishing a brand offline, it is harder to establish a brand online though it is more cost effective.
How you can develop your online website branding:
Web site branding is an important component of the design process and it should be included in the designing brief, as one of the main elements, from color schemes, text styles, logo, images and even the tone of the content must reflect the targeted market and your company values.
An online website branding must follow through all materials from brochures, press releases, emails and letterheads. More than establishing a brand offline, it is harder to establish a brand online though it is more cost effective.
How you can develop your online website branding:
- Identify the brand values and relate it to the target web audience.
- These brand values must be used consistently throughout.
- To ensure the consistency of the design, you can create a style sheet and make branding the core part of the web development.
- You must always conduct a research into the whole process and identify any significant gap between the customers’ perception and your expectations.
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