An effective landing page is the key to a successful ad campaign. If your landing page is not effective, chances are visitors will get out of there as fast as they can and, even worse, may never return back. Here are some ways that will help you avoid such disasters:
- Your landing page must match the clicked ad in every possible way. If you have many ads, create a different landing page for each one.
- Use the strategy of free trial periods for a couple of weeks. These work really well when it comes to increasing conversion rates. It gives the customers the liberty to walk away whenever they want to, which makes them really happy.
- Minimize all the external page links. If you want your visitor to buy your product or sign up for a software, make him do that. Do not confuse him by displaying various other links.
- The graphics you use should not be loud and flashy but sophisticated enough to encourage your visitor to linger around.
- If your team cannot design an effective landing page, worry not. There are many companies who specialize in this field. Hire a PPC service company and let them do the work.
- Lastly, keep in mind that your grammar and spellings should be perfect. It can affect your visitor. Nobody wants to do business with someone who cannot spell.
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