There are various benefits as well as some drawback in Pay per click or in PPC advertising. A well planned PPC campaign can offer you with the following benefits such as:
1.Its simplicity: It is very easy to set an account, bid for it, write an ad and have it up and running in no time. You do not have to be a computer expert for this.
2.You don’t need to wait for long period of time to see the results. In just few days you will start to see the increase in your web traffic.
3.It is not necessary for your website to adjust to the rules of search engine optimization.
4.It is safe and there is nothing to lose even if you are not on the top of the pages of different search engines.
5.You get the ability to use any search engine that is available.
6.You can select any keyword that you like. In the success of PPC advertising keywords play a large role and so should be chosen carefully.
Some of the drawbacks PPC advertising campaign includes:
1.You have to pay a fixed price monthly to the search engine that you have chosen.
2.You need to pay for every click that is received by your website. Unfortunately, the visitors may be your competitors or pranksters.
3.If unable to pay your monthly fees then you may lose your rank and listing.
4.Pay per click is not a long-term advertising choice because it is difficult to manage over long period of time.
5.Pay per click service can prove you costly if you use it for long term.
1.Its simplicity: It is very easy to set an account, bid for it, write an ad and have it up and running in no time. You do not have to be a computer expert for this.
2.You don’t need to wait for long period of time to see the results. In just few days you will start to see the increase in your web traffic.
3.It is not necessary for your website to adjust to the rules of search engine optimization.
4.It is safe and there is nothing to lose even if you are not on the top of the pages of different search engines.
5.You get the ability to use any search engine that is available.
6.You can select any keyword that you like. In the success of PPC advertising keywords play a large role and so should be chosen carefully.
Some of the drawbacks PPC advertising campaign includes:
1.You have to pay a fixed price monthly to the search engine that you have chosen.
2.You need to pay for every click that is received by your website. Unfortunately, the visitors may be your competitors or pranksters.
3.If unable to pay your monthly fees then you may lose your rank and listing.
4.Pay per click is not a long-term advertising choice because it is difficult to manage over long period of time.
5.Pay per click service can prove you costly if you use it for long term.
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