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Showing posts from January, 2011

How to Increase your Landing Page Conversions?

Minimizing the ill effects of website traffic reaching the wrong landing page can only be done by remodeling your web pages with a different purpose in order to increase profits. In order to increase your landing page conversions, there are 2 things that you need to avoid, namely: High bounce rates because of lack of market focus. Always have a page purpose. High exit rates for your web pages. Always start off by determining just how powerful your landing page is and then get started with assessing your analytics platform you look for effective keywords that can funnel your visitors to a page and then allow you to implement a bit of creative message matching, especially if you have banner space. This way, you can also steer your customers towards various other offers. Instead of annoying your visitors, always keep in mind that if they do not find just what they are looking for in one glance, they are going to opt out of your site. Here is how you do it: Track the s

How much you should spend on your PPC Budget

Deciding on a good PPC budget can be a bit difficult, especially if your business is new to the world of marketing. And it should be difficult! Spending too much and getting very little in terms of ROI is not good. It won’t be long before you find you are totally broke and you’ll just have to abandon your PPC efforts. Spending too little on the other hand won’t work as well. Many search consultancies won’t even have a product to sell to you. PPC is a powerful marketing tool that requires careful consideration when it comes to budgeting. You can’t just pull a figure out of the air and hope that it works for you. It is important to make careful calculations. Here are 3 basic ways to put into use the “estimated cost per click, keyword” approach: Start by identifying what the general keywords are in your campaign. These are the keywords that are only one or two words length-wise and will have the highest search volume in the search engines. These keywords can be very expensive and will eat

Why you need to perform Competitor Analysis for your PPC Campaign?

PPC is probably one of the best tools to become successful online. It is similar to marketing. A publisher who owns a website will get full access to having advertisements posted on his site from an advertiser. PPC is a good way to earn more. You can even add extra graphic effects to your ad to increase its aesthetic value and to attract more visitors. It is very important for any advertiser to know what the strengths and weaknesses are of the competitors. Find out what graphic effects and catchy phrases your competitors are using and then try to outdo them. PPC is a good way to earn more but it is very important to find out everything you can about your competitors and what features they use in their campaigns. Analyzing your competition is very important to your PPC campaign.

Tips on Improving Traffic Generation

Traffic generation is important for making a website popular in the online market. Therefore, you should do all that you can in order to generate potential traffic for your website. The following tips might help. Creating a new design for your website can have immediate results. It will be attractive to your regular readers and you can even submit it to some CSS Gallery showcase. This will help you generate a lot of quality traffic. Search the web for well-written blogs that are also related to your niche. Introduce yourself to the authors and send them a link of your own blog. They might even link to it if they find it interesting. Submit well-written articles to article directories. They offer a resource box that requires the author's name. Include the URL of your website and watch the traffic flowing in. Make forum postings and comments on blog posts that are relevant to your website's theme. These also result in great amounts of traffic flow. Include a translator plug in to

What are the PPC Management Skills that you should ideally have?

There are many useful online marketing strategies, but not many are as powerful and effective as pay per click marketing. Through the use of PPC, a website publisher can place his site in any search engine in order to maximize the advantages. Due to this, PPC management can be a somewhat tough task to handle. But if you are familiar with the process, then you can increase your profits by knowing a few PPC Management skills. To understand PPC management, you need to understand the PPC search engines. PPC search engines have the capacity to deliver an incredibly large number of web visitors to your site for reasonable prices. The reason for them being so affordable is because you only need to pay for those people who actually click on your ad. You won’t be charged for displaying your ad. However, every successful PPC campaign can only work if it is effectively managed. If you don’t manage your PPC campaign well, you will lose a lot of money and get the wrong traffic. The whole purpose of

PPC Advertising Tips - Beginners on a Budget!

First and foremost you need to be warned that if you are in fact a beginner that's trying to play with the sharks of PPC advertising, then you have a very high chance of losing all your money, if you fail to stabilize your PPC Ad campaign. But don't lose hope. Some of the most experienced professionals had to have started somewhere at one point in time. The road to success was never smooth. However, the key is to start of small. In other words, start off, by running a mini PPC Ad campaign and keeping your goals as realistic as possible. Finally, always make sure that you stick to your budget. It's very easy to go overboard. Furthermore, you need to remember that the crucial principle of any PPC marketing campaign is to avoid losing a lot of money. So, if you start of small, you will not lose much, in case you fail. This means that you will have the opportunity to start over. Another tip for beginners on a budget is check how much cheaper it is to get your ad placed third or

Paid Advertising Campaigns - It's Not About the Money!

Most online users or browsers are familiar with PPC or Pay per Click Advertising. It's those little tiny ads that keep popping up, at the right and top hand columns, in Yahoo and Google's sponsored search results. Just a few years ago, money ruled this paid advertising arena. In other words, the person with the most amount of money usually secured the number one spot. But, recently, Google added another aspect to its paid search algorithm. This new aspect was also known as QS or quality score. Thus, in today's highly competitive web arena, the person with the most amount of money and the best quality secures the top results. So, what really are the top PPC tips that work well in the new age of 'QS'? Present below is a list of tips and tactics that will not only boost your PPC Ad campaigns, but they will also help you maximize the traffic towards your site and minimize any unwanted costs: Firstly, turn of 'Content Match'; it's nothing but a money pit. Ne

Pay per Click Marketing - It Can Work Wonders

Effective Pay per Click Marketing or Management is most efficient when it comes to making the most of online sales and drastically increasing your profitable margins. Indeed, it can work wonders. Creating unique, accurate, attractive content can prove to be one of the most difficult aspects of a marketing campaign. The perfect content is usually developed from an accurate combination of keywords and key phrases as well as unique sales propositions. In today's web arena, one can notice a drastic shift in the way that advertisement revenues are managed on the Internet. However, despite all the latest and most innovative technologies, PPC services have proved time and time again to be the most reliable and effective mode of marketing. This is primarily because PPC marketing is result-oriented and quick. Initially, people were very worried about this strategy, however over the years it has proved to be important as well as viable, with regards to increasing online profits. But, one mus