Deciding on a good PPC budget can be a bit difficult, especially if your business is new to the world of marketing. And it should be difficult! Spending too much and getting very little in terms of ROI is not good. It won’t be long before you find you are totally broke and you’ll just have to abandon your PPC efforts. Spending too little on the other hand won’t work as well. Many search consultancies won’t even have a product to sell to you.PPC is a powerful marketing tool that requires careful consideration when it comes to budgeting. You can’t just pull a figure out of the air and hope that it works for you. It is important to make careful calculations. Here are 3 basic ways to put into use the “estimated cost per click, keyword” approach:
- Start by identifying what the general keywords are in your campaign. These are the keywords that are only one or two words length-wise and will have the highest search volume in the search engines. These keywords can be very expensive and will eat up your budget.
- Next, get an estimated cost per click for these keywords. Do this through Google’s Keyword Tool.
- Based on these figures, you can now make an educated decision as to how much you need to spend in order to get the best clicks.
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