Paid Advertising Campaigns - It's Not About the Money!

Most online users or browsers are familiar with PPC or Pay per Click Advertising. It's those little tiny ads that keep popping up, at the right and top hand columns, in Yahoo and Google's sponsored search results.

Just a few years ago, money ruled this paid advertising arena. In other words, the person with the most amount of money usually secured the number one spot. But, recently, Google added another aspect to its paid search algorithm.

This new aspect was also known as QS or quality score. Thus, in today's highly competitive web arena, the person with the most amount of money and the best quality secures the top results.

So, what really are the top PPC tips that work well in the new age of 'QS'? Present below is a list of tips and tactics that will not only boost your PPC Ad campaigns, but they will also help you maximize the traffic towards your site and minimize any unwanted costs:

1. Firstly, turn of 'Content Match'; it's nothing but a money pit.
2. Next, craft multiple ads per ad group.
3. Make sure you use as many keywords and key phrases as possible.
4. You also need to make sure that you carefully segment your Ad groups.
5. Finally, you need to base your paid advertising keywords on your website’s copy.

These five tips alone can improve the performance of some of the most legal, paid online advertising campaigns.