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Showing posts from December, 2010

Newbie’s Beware of PPC Advertisements

PPC is a highly targeted advertising system that every marketer longs to dominate. But, as much as people know about PPC, a lot of them do not fully understand it. With all its various advantages, people are most attracted to the very idea of getting hits instantly. The stories you read every day on the web, about PPC being more than capable of bringing in the big bucks, are all true. But, it is important to remember that it can just as easily shrink your funds to nothing in no time at all. So, if this advertising platform can give you quick profits, what is the easiest way to get on to this path? Let us go through some points that can help you start off with the right foot: 1.First of all, try to consider the overall cost of your PPC campaign. It is better to do the math earlier and make an estimate of how much should be the price you set per click cost or start bidding. Too much or too little won’t do you any good. You don’t want to be too stingy or end up deep in dept either. 2.Trac

The Importance of PPC Consultancy

For achieving maximum business and online sales, it is important to develop an online advertising campaign. PPC consulting deals with all of this! The products and the services that are offered by your web site should be highlighted in all the major search engines so that they are visible to the visitors compelling them to opt for your company rather than the competitors'. Pay per Click basically deals with inserting keyword specific advertisements on search engines. These advertisements appear when a visitor keys in the keyword or the phrase. All the keyword specific advertisements developed in this fashion tend to enjoy greater visibility. The web owner needs to make a pre decided payment whenever the advertisement is clicked. Pay per Click Management campaigns work on all the major search engines like Yahoo! Search Marketing, Google AdWords and Microsoft adCenter. With PPC consulting, you are at the advantage of receiving complete guidance right from the creation of your campaig

PPC Campaign Tips - Don't' be Reactive; Be Proactive

Present below are some useful tips that will help you improve your Pay per Click online marketing campaigns, over the next year: You have to include singular and plural versions of your key words. You must bid for Phrase, Broad and Exact Match type wherever possible. You must filter your traffic with some general negative key words on the campaign level, but with more effort and precision on the Ad Group level. You join bids by 'match type', so that the 'Exact Match' and 'Phrase Match' receive the highest bids. Always make sure to use your visitor data or search query data. You must always have separate marketing campaigns for your Content and Search. You can also have any additional marketing campaigns for any “Other” Types of Non-Traditional Pay per Click Advertising. Always make sure that the five to ten key words that are responsible for the majority of your traffic, have their own Ad groups. While building your content marketing campaign, make sure to use c

What are the Solutions for Low Conversion Rates in PPC

No matter how promising your PPC campaign might look, you find that sometimes you are faced with so many issues that pose as great obstacles to all your efforts. This blog will provide you with the tips on how you can curb one of the biggest issues faced in PPC and that is the low conversion rate. The main aim for every PPC campaign is to increase the conversion rates. This is the only measure of any pay per click advertising campaign success. To improve the conversion rate, you can try the following tips: Give more time to keyword research and try to get specific keywords. If you are selling favors, try to be specific on whether you are targeting wedding favors or party favors. Once the keywords have been selected, group them in tightly so that the keywords and ad text will be extremely targeted and relevant. While constructing the text for the ads, make the destination URL highly relevant to the targeted ad. There will be no point of directing it to a home page if the ad has been tar