What are the Solutions for Low Conversion Rates in PPC

No matter how promising your PPC campaign might look, you find that sometimes you are faced with so many issues that pose as great obstacles to all your efforts. This blog will provide you with the tips on how you can curb one of the biggest issues faced in PPC and that is the low conversion rate.

The main aim for every PPC campaign is to increase the conversion rates. This is the only measure of any pay per click advertising campaign success. To improve the conversion rate, you can try the following tips:

• Give more time to keyword research and try to get specific keywords. If you are selling favors, try to be specific on whether you are targeting wedding favors or party favors.

• Once the keywords have been selected, group them in tightly so that the keywords and ad text will be extremely targeted and relevant.

• While constructing the text for the ads, make the destination URL highly relevant to the targeted ad. There will be no point of directing it to a home page if the ad has been targeting a certain product which has a different page within the site. The link should directly take the customers to the page where they expect to see the product they are interested in buying.

• The ad text should be cleverly constructed keeping in mind the character limit. If necessary, you can go slightly off the limit to include some more details. Lastly, always keep more than one ad running on rotation, and it will allow you to compare and improve the pay per click advertisement that works best for your campaign.