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Website branding, in plain English, is the backbone of any company, where all offers, products, policies, pricing, strategies and business developments are done, under the huge umbrella of marketing. Present below is a list of 10 tips, that will help increase your awareness on the very concept of branding and marketing: With regards to website branding, your brand name should always be easy to remember, pronounce over the phone and should be the same as your domain name. Your slogan should say exactly what you do or it should at least be some what related to the field you are operating in. If not, then your logo design should handle this task. Your website should have a unified brand identity. This simply means that your Logo and any other icon, should have an overall flow. All these items should walk together, they should be in the same colors, fonts and have a similar concept. Always try to use your personal email and not the free ones, that are provided by Google, yahoo or MSN. Incl...

A site is an extension to the brick and mortar structure of a company, and the brand values of a site must reflect the company and develop a recognizable channel for the customers to use. If a business is entirely done online, the site will be the only experience the customers will have with the company and branding the website is equally important. Web site branding is an important component of the design process and it should be included in the designing brief, as one of the main elements, from color schemes, text styles, logo, images and even the tone of the content must reflect the targeted market and your company values. An online website branding must follow through all materials from brochures, press releases, emails and letterheads. More than establishing a brand offline, it is harder to establish a brand online though it is more cost effective. How you can develop your online website branding: Identify the brand values and relate it to the target web audience. These brand valu...